Brass Mash Website Redesign

San Luis Obispo Local Band

This project was an amazing opportunity to blend my passions for music and design! When the local band Brass Mash needed a website redesign, I was thrilled to contribute. I began by assessing their existing site and pinpointing areas for improvement.

Problem Identification

I went through the current website screen by screen and identified what could be improved.

  • What is confusing for users?

  • What design elements are difficult to read/view?

Strengths

  • Eye-catching visuals on main page

  • Ability to view videos

  • Visually appealing “News” Gallery

  • Accessible contact form

  • Easy Navigation

  • Easy link to social media

Weaknesses

  • Some colors were difficult to read

  • Unnecessary white space

  • Lack of information

  • Narrow formatting

  • Subtle call to action

Audience

Population: 283,159
49.5% Female
60.7% Between the age of 18 and 64

SLO County Demographics

College Students
SLO County Residents
Middle-Aged Adults

Customer Segments

Current Branding

Logo

Colors

Implementation

While working on the redesign, I found the Squarespace template to be quite limiting and challenging. To overcome this, I decided to build an entirely new site using a more flexible template that enhanced both functionality and adaptability.

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